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20 Popular Social Media Sites Right Now

More than half of the people around the world now use some form of social media. For businesses, this means it’s possible to reach nearly any type of consumer on these platforms.

There are tons of social websites, apps, and platforms available, all with different features and niches. So each business must create its own social media mix aimed at its target customers.

However, there is value in choosing popular platforms. Those with a lot of active users are more likely to be relevant to your target customers.

So what are the most popular social media sites right now? Below is a list of 20 popular social media sites with various features, niches, and user bases. You certainly don’t need to have a presence on all of these platforms. But some may be worth adding to your marketing mix.

Most Popular Social Media Sites

Here are 20 of the most popular social media platforms right now.

1. Facebook

Facebook is one of the most recognizable social media platforms in the world. With 2.7 billion monthly active users, more than a third of the world’s population uses Facebook. Founded on February 4, 2004,  Facebook has consistently evolved through the years to fit the needs of its users and attract new ones. This includes the acquisition of Instagram and WhatsApp. Businesses can create their own pages, groups, and events. Facebook also offers targeted advertising opportunities for those who want to increase visibility to specific consumers. Businesses can also use Facebook Messenger to send personal messages to customers.

2. Twitter

Twitter gained notoriety as a microblogging site that just included text posts of up to 140 characters. Since its launch in 2006, it has raised that character limit and now lets a user share other media like photos and videos. With about 330 million monthly active users, it’s not as ubiquitous as Facebook. However, it is still widely used among general consumers. Additionally, it can be a useful site for interaction, like joining Twitter chats in your industry or responding to customers who have customer service questions.

3. LinkedIn

LinkedIn is the most popular social media site for professional networking. The platform has over 700 million registered users, with about 300 million active each month. Launched in 2003, LinkedIn allows a user to add their resumes, connect with others in their industry, and even post and respond to job listings. In a marketing sense, LinkedIn is often especially useful for B2B businesses. It even offers paid ads and content publishing options.

4. YouTube

YouTube isn’t just the most popular video-sharing website in the world. It’s also the second most popular search engine behind Google. The company was founded in 2005 and was eventually bought by Google. YouTube has over 2 billion logged-in visitors per month. There are even more who visit the site and watch videos without signing into their own account. Basically, any business that wants to use video marketing can use YouTube to reach a wide audience. The site also provides analytics, facilitates interaction between users, and lets you embed videos in other websites.

5. Pinterest

Pinterest is one part social media site, one part search engine. It consists of digital bulletin boards where a user can save products, project ideas, and inspirational images. For businesses, it’s a perfect place to share product images, unique DIY ideas, recipes, and unique visuals. You can also make content on your sites “pinnable” by including pin-it buttons that allow visitors to share your content to their boards. Pinterest launched in 2010 and has since amassed more than 400 million monthly active users.

6. Instagram

Instagram is another social media channel with a heavy emphasis on visuals. The site launched in 2010 and was later purchased by Facebook. It has more than 1 billion monthly active users and is mainly a mobile platform. Like Facebook, Instagram offers targeted advertising options to help business users reach a specific user. Instagram also offers various posting options, including photos, videos, slideshows, stories, and live streams.

7. Tumblr

Tumblr is a blogging platform that allows several different post formats. You can include quotes, chats, videos, photos, and even audio content. It originally launched in 2007 and is now owned by Automattic. The user base has decreased a bit in recent years. However, it still has about 400 million monthly visitors. The business population isn’t as high on Tumblr as it is on other platforms like Facebook. However, that could potentially help brands stand out from other sites that are oversaturated . It also offers sponsored posts and lets a user easily re-share content.

8. Flickr

Flickr is a popular platform for sharing photos and videos. Launched in 2004, the site was purchased by Yahoo in 2005 and is now owned by SmugMug. It’s especially popular for photographers or businesses that want to see their images shared around the web. You can also use it to find royalty-free images for use in content. The site has lost some of its industry clout in recent years. However, it still has about 90 million monthly users.

9. Reddit

Reddit is a social news and entertainment website with tons of sub-communities dedicated to specific interests. A registered user can submit content and comment on threads to interact with other users. Launched in 2005, the site has amassed a monthly active user base of 430 million. Reddit isn’t super popular with marketers. However, there are tons of active, targeted communities that make it an attractive option for sites looking to reach a new audience. There are also business-related subreddits for those interested in networking or learning.

10. Snapchat

Snapchat is a mobile messaging social media platform. A user can share one-time content with friends or post stories that go out to all that users followers. Released in 2011, the app quickly became popular, especially with young consumers. It has since slowed a bit. However, there are still about 360 million monthly users worldwide using this social media channel. Brands that market to young consumers can set up business accounts and advertise on the app.

11. WhatsApp

WhatsApp is a popular mobile messaging app. You can use it to send images, texts, documents, audio, and video content to another user individually or in groups. Launched in 2010, the company is now owned by Facebook along with Instagram. WhatsApp now has more than 2 billion monthly active users. Small businesses can use the app to easily communicate with customers and prospects on a personal level.

12. Quora

Quora allows users to ask questions and share answers on a variety of topics. Originally launched in 2009, it now has more than 300 million monthly users. Businesses can use Quora to build expertise in a specific area. Question posts also often rank highly in search results. As a result, even those who don’t actively use Quora may come across your responses.

13. TikTok

TikTok is relatively new to the world of social networks. However, it has already made a memorable mark on the social media landscape. The app lets a user create short, creative videos. It already has more than 800 million monthly active users around the world. Businesses can use it to show off their creative side and create viral content as part of their social media marketing.

14. Vimeo

Vimeo is a professional video platform. Though not as widely used as YouTube, it offers quality features perfect for videographers and those who want to share cinematic content. There are about 170 million monthly active users on this social media channel. However, Vimeo users can also share and embed videos on other sites. Users can also access advanced stats and analytics to monitor performance.

15. BizSugar

BizSugar is a social platform specifically for small business owners, entrepreneurs, and managers. The site was created in 2007 and is now owned by Small Business Trends LLC. Users can share videos, articles, blog posts, podcast episodes, and websites. Other users can discuss or vote on the content they love. The site reaches more than 2 million small business owners monthly. As a result, it’s a great place to share resources, gain knowledge, and market to a B2B audience.

16. Mix

Mix is a personalized discovery platform. The company purchased popular content aggregator StumbleUpon back in 2018. Users can attach other social sites like Facebook and Twitter to curate their feeds. Before the transition, StumbleUpon had about 35 million active users. However, not all have stuck around. Still, this social media channel can come in handy for small businesses that want to share useful or viral content.

17. Medium

Medium is a platform for creating and sharing long-form content. Although technically not a social media channel, millions of people and organizations share the site’s content. The difference is it doesn’t have a ton of extra features like other social sites to distract people from the main purpose. s a result, it’s ideal for content creators who want their ideas to shine. Twitter co-founder Evan Williams founded Medium in 2012. There are now nearly 100 million users on the site monthly. Businesses can use the site to share complex ideas or discussions with a wide audience.

18. Digg

Digg is a news aggregator with a curated front page. Topics on this social channel vary widely and may include political issues, scientific finds, and viral videos. Founded in 2004, the site has gone through several iterations through the years. Though not as popular as it once was, there are 8 million users per month. Businesses can use it to curate their own online feeds or share relevant content.

19. Viber

Viber is a VoIP and instant messaging mobile app blending social media and communications. Released in 2010, the app now has about 260 million monthly active users. You can use it to exchange audio, video, and images with other registered users. Like other chat apps, it’s perfect for sharing on a personal level with customers or partners. There are also group chat options.

20. WeChat

WeChat is a multi-purpose mobile messaging app. People can send text messages, voice calls, video content, and even make payments. There are group and individual chat options. And there are about 1 billion monthly active users around the world. WeChat offers official business accounts. As a result, brands can use the service to easily facilitate communication with customers and send out messages as part of a social media campaign.

What is the Most Widely Used Social Media Site?

Facebook is the most widely used social media site in the world, with 2.7 billion active users each month. WhatsApp and YouTube come in tied for second, with 2 billion monthly active users each.

What is the Best Social Media Site for Your Business?

Finding the best social networks for your business depends on what you want to accomplish. If you’re looking for the site with the most users, Facebook, YouTube, and WhatsApp are likely the best social media options. Those that want to share quick messages can opt for Twitter. And those who are looking to market to a younger user base may consider sites like Instagram, Snapchat, or TikTok.

What are the Benefits of Social Media for Your Business?

Social media sites allow you to interact with customers on a personal level. You can share posts with a wide audience and respond to people one-on-one. Since most of your audience is likely using at least some social media sites, it’s a good option for reaching new target customers and communicating with current customers. Many social media platforms also offer targeted advertising options.

Top Tips to Get More Social Media Followers and Drive Sales

It can be difficult to gather a huge following. As a blogger, you can only monetize your content when you have a huge following. When done right you can easily generate a good following and built a reputation of a captivated audience. Below are some tips to get more social media followers and drive sales.

Choose a Specific Niche and Target Audience

Your blog’s success depends on you finding your passion and create compelling content. Not only that your niche should not have too much competition as your blog will need to compete against highly rated sites. You should also avoid focusing on a smaller niche with little or no demand as it will impact your potential following. Look to strike a balance between an overdone niche and one with little room for growth. Choose a subject that you are knowledgeable about and one that people can take insights from.

Here you will also need to get an accurate picture of your target audience are whether in terms of age, level of knowledge of the subject matter, and other factors to make an impact.

Focus on a Single Social Media Platform

To start you will need to focus your content on a single social media channel or risk not capturing the right amount followers to make your blog worth looking into. You will need to identify your target reader and then identify the social networks that they prefer. If your blog post is geared more towards professionals and businesses you might want to consider using LinkedIn. If your target followers are more visual you may sway towards Instagram or Pinterest.

Increase Engagement Rates

Part of increasing your fan base is to get more engaged followers. Make sure that your content is important enough or interesting enough that people share, link to, like, and even comment on them. Make sure to reply to comments as well as collaborate with other content creators

Build Trust

Building trust takes time. For readers, it is the little things that get them to trust you. It falls on your track record of creating useful content that serves them, and the consistency and reliability of your content.

Offer Free Products

Nothing attracts people more than free stuff. Offer up promotional coupons, free templates, how-to guides, and other useful stuff to ingrate yourself with your audience.

Create Content Regularly to Build Social Media Presence

You will need to regularly churn out content that readers need. Set out a calendar for your content production and regularly and consistently produce content.

Use the Right Hashtags

Hashtags are important as it helps direct more followers to your blog. Posts with hashtags have higher rates of engagement. Makes sure that the hashtags are funny, interesting, easily recalled, and in good taste.

Provide Valuable Content

Never forget that readers come to you because you offer them something that they need. So create content that is of value to your reader and an easy way to do this is to think from your readers’ perspective.

Use Analytics to Understand Your Audience

Use social media analytics to understand your audience. Through it, you get insights on who your followers are to tweak your content to align with their needs. Also, use Search Engine Optimization (SEO) technics to maximize your audience and income with ad sales.

Have a Social Media Strategy

You will need a social media strategy to help drive more traffic to your own website or blog. If done right a huge bulk of your readers can come from social media networks as such formulate a social media strategy that helps boosts your traffic.

What social media platforms can you make money on?

Twitter: you can make money by tweeting as a ghostwriter, affiliate marketing, sell products, or work as an influencer.

Instagram: you can make money by partnering with a brand, push affiliate links, get revenue from ads played on their IGTV videos.

Pinterest: you can make money by promoting a brand, promote affiliate products, sell your products

Facebook: You can make money by promoting other brands, affiliate marketing, sell your products.

LinkedIn: You can make money by placing ads for brands, use affiliate links and sell your products and services.

YouTube: You can use this platform to post video content of yours, affiliate marketing, sponsored posts, collaborate with brands.

How many followers do you need on social media to make money?

To start monetizing from your social media you will need to have a huge following. For example, with Instagram, you need a minimum of 5,000 Instagram followers and 308 sponsored posts a year to generate $100,000. Youtubers will need at least 1,000 subscribers and 4,000 watch hours in the past year to start earning. With Facebook, you will need to have at least 10,000 followers and 30,000 +1 minute views.

14 Best Ways to Make Money on Social Media

There is a lot of money to be made through employing social media business ideas. People are making a living without selling a single product. Those who have a large social following can use their profiles to get paid by brands, sell their knowledge, offer consultations, and more. Below are some ways where you can learn how to make money on social media.

1. Promote your Small Business Products and Services on Social Media

Social media accounts can help you interact with others by sharing and creating content through communities. With it, you can promote your brand and business; tell customers about your goods and services; find out what customers think of your business; attract new customers, and build stronger relationships with existing customers.

Promoting your business through social media platforms is cost-effective. You can use it to promote and drive traffic to your online store and also supplement sales to your brick and mortar sales.

2. Sell Digital Products Using Your Social Media Channels

Besides promoting your business social media can be used to sell digital products as well. A nifty way to make money is through selling digital products simply through social media. Unlike websites, social media platforms are designed to help you sell digital products with little fanfare within just a few minutes.

Plus, if the product you sell is digital you don’t have to worry about shipping or even inventory. With digital products such as templates, software, eBooks, photography, music and so you can sell them an unlimited number of times with little effort.

3. Join Networks and Promote Affiliate Products

You can also expand your reach to potential customers by joining networks and make money through affiliate marketing. Through affiliate marketing, you can earn money by just adding tracked affiliate links into the text of your social media content. By joining affiliate network programs, you stand to get paid in commissions for new leads or sales you bring when visitors click on the links.

4. Sell Your Music on Soundcloud

If you are creatively inclined you can sell your music through SoundCloud. Here you can sell your original music through SoundCloud if you sign up on the platform’s SoundCloud Pro or Pro Unlimited subscriptions. You get unlimited upload time, get paid for your plays, access to advanced audience insights, and more.

5. Collaborate with Brands

Social proof is the new word of mouth, more and more consumers today trust influencers over paid advertisements. Thanks to their huge following, bloggers today can talk directly to a company’s target audience. From posting product reviews, hosting video tutorials, bloggers have the power to influence large segments of consumers. If you have a unique niche, you can showcase your expertise to make your blog stand out while also collaborating with brands that might be tied to your niche in the process. Brands will benefit as their customers yearn for honest messages that speak to them from a user’s perspective.

6. Earn Money Through Selling Coaching Services

If you have a unique set of skills or are passionate about something perhaps you can offer coaching services. Many people are looking for self-development or learning new skills. You can tap into this demand if you have a specific niche that is of value to other people.

7. Make Money with the YouTube Partner Program

Through blogging, you can unlock your YouTube channel’s earning potential as well. By joining the YouTube Partner Program (YPP) you not only get a strong platform but also access YouTube’s resources and features which includes getting access to ads being served on your content. However, you will need to keep in mind that you will need to get lots of views and clicks on YouTube to make meaningful revenues from your content.

8. Sell Rights to the Images on Your Social Media Accounts

If you have some great pictures or digital artwork of yours that people are interested in purchasing then you can use social media account to connect with people interested in purchasing your creations.

9. Join Influencer Networks

There are many ways to make money on social media. Sponsored posts are just one way that bloggers can earn an income from their blogs. Brands today are looking for influencers to market their products to their followers in an authentic way. Here influencer networks are a great way to start in sponsored posts and paid social sharing opportunities. If you are early on in your blogging experience it might be easier for you to start with using influencer marketing which are third-party agencies that will do the hard work for you.

These networks will help connect you to brands and acts as a middle man so you don’t have to be in direct contact with them yourselves.  This will potentially help open doors for you and give you sponsored post experience that you can include in your blogger resume. Influencers or bloggers will sign up to work with a network, and brands who work with that network have access to analytics regarding campaigns run within that single network of influencers. Some networks may require you to only work with them exclusively. Some influencer networks include:

10. Run a Facebook Group

Facebook offers you a huge reach complements to its over 2 billion active monthly users. By creating Facebook groups of your own can be an inexpensive and effective way to reach your target audience. It helps you build a community around common interests or goals and drive can even help drive traffic to your blog or website.

11. Manage a Social Media Account for Another Business

In today’s market place no business can afford to overlook the value social media presents to your business’ success. If you are a successful blogger and can create content that lots of people enjoy and follow, you can use it to help other businesses in their social media outreach. You can use your talent to make a tidy sum on the side by offering social media management services in some you could earn somewhere between $14 to $ 35 an hour.

12. Charge for Sponsored Posts

Companies and brands are ever more looking for social proof to market their goods and services. You can help them achieve these by producing sponsored content. This is could be by way of product reviews, promotions, backlinks to a sponsor’s website but always remember to let your audience know that you are offering paid content. In terms of payment, several factors can play out that include your reach; your niche, and whether your posts include images, videos, and audio.

13. Advertise as a Blog Content Writer

You can also offer your services as a blogger by opting for social media advertising as well. For example, Google and Facebook ads offer an inexpensive option to get your targeted advertisement for your marketing needs as a blogger.

14. Become an Influencer

You can also try your hand as an influencer. An influencer is someone who has the skillset to influence people’s purchasing decisions through his or her authority, knowledge, or relationship with his or her audience. social media Influencers are people who have built a reputation for their knowledge and expertise on a specific topic and offer regular posts. Brands are more than willing to pay social media influencers as they help create trends and encourage their followers to buy products they promote.

How to Make Money on Social Media

Social media be it Twitter, Facebook or YouTube have become the most popular platforms by hundreds of millions of users across the world. This has opened up opportunities for businesses to connect with customers, allowing them to maximize the income of their business. In addition, you can use social media sites to also make some money on the side. There are also opportunities to make money through social media without the need to sell anything. In his article, we will help show you the things that can help you make money on social media.

Why Small Businesses Should Use Social Media to Increase Income

As part of a marketing strategy, social media can help your small business interact with customers. With social media sites like Facebook, Twitter, Instagram, LinkedIn, and Pinterest you can build brand awareness, increase your customer base, increase sales, and connect with current and potential customers.

You expand your reach through social media: with an estimated 4.2 billion social media users, companies are capitalizing on it. You can use Instagram or Pinterest to showcase your products or even advertise your products and services.

More and more people are Buying on social media: By adding ‘buy’ buttons on their social platforms to generate more sales. This is because customers can buy directly without ever leaving the social media platform they are on.

Help create real connections with your brand: Through social media, you can create real human connections with your brand. With it, you can introduce your customers to your brand story as well as showcase the benefits of your products and services.

Drive traffic to your website/online store: Through social media posts and ads, you can drive traffic to your website or your online store. By sharing some great content from your website to your social channels you can encourage click-throughs.

Generate leads: Through social media, you can help increase lead generation by increasing interest among potential customers.

Read more on posts below

50 Small Business Ideas for People Who GET Social Media

10 Ways to Take Better Care of Yourself and Your Business

Entrepreneurs are always taking care of their businesses. But some forget to do the little things to take care of themselves. Sometimes, entrepreneurial self-care can just mean doing things in a simpler or easier way to free up time or limit stress. Here are tips from members of the online small business community for entrepreneurs interested in self-care

 

Sleep Better at Night

A good night’s sleep is important for all humans, but especially for entrepreneurs that want to improve energy and brain power

Find the Best Times to Send Emails

No entrepreneur wants to waste time on inefficient communication. If you send a lot of business emails, you want them read and responded to right away. For the best times to accomplish this goal, read this Respona post by Payman Taei.

Consider Integrating AI into Your Company

Technology can free up a lot of time for small biz owners. But you need to use the right tools to reap the benefits without taking on extra risk. AI provides tons of opportunities, which Emily Johnson details in this MyTechMag post.

Support Neurodiversity in the Workplace

Diverse workplaces bring tons of new ideas and can help people from all backgrounds feel comfortable at work. Neurodiversity means welcoming people with neurological differences. Read about this concept and how it benefits businesses in this GoCo post by Nikhil Bendre.

Learn from These Marketing YouTube Channels

Business owners should always keep learning. Marketing concepts constantly evolve. So it’s important to find sources for information that are current and full of new ideas. This 99signals post by Sandeep Mallya includes 15 marketing YouTube channels to check out.

peak with No Fear

It’s normal to feel a bit nervous when you speak to a crowd. However, you don’t want to feel tons of stress every time you talk about your business. Learning to speak with no fear can make life much simpler. Learn how in this Duct Tape Marketing post by Sara Nay.

Break Through Writer’s Block with These Technologies

Writer’s block can be frustrating for bloggers and entrepreneurs. However, there are tools that can help you break through. Anthony Gaenzle lists some in this Moss Media post. And BizSugar members shared additional thoughts here.

Read These Books to Improve Your Marketing

Reading can be an ideal way to relax, while still learning something that may help your business. If you want to get better at marketing, read this Einstein Marketer post by Josh Barney that includes several books to help.

Improve Your Business with Website Traffic

Growing a business with limited web traffic can be incredibly stressful. Once you get people coming to your site daily, it becomes easier to relax and focus on other things.

Become a Better Remote Leader

Remote work is here to stay for many organizations. This can improve work life balance for entrepreneurs and their team — but only if done correctly. Jace Valerie details how to adapt your leadership style to this type of work in this Workast post.

5 Small Business Lessons from the April 2020 Oil Price Crash

April 20, 2020, will go down in history as the first time the price of a barrel of oil crashed below zero. A price war between Russia and Saudi Arabia, compounded by the unexpected impacts of coronavirus, sent the value of oil spiraling in mid-February.

So how could this happen? How is it possible for one of the world’s most in-demand commodities to have a negative value?

While traders and economists will likely be arguing over the finer points of the crash for years to come, it ultimately boiled down to one thing: producers ran out of storage facilities. Oversupply meant that traders didn’t have anywhere to store the barrels of oil they were obliged to take delivery of, prompting them to take drastic action and drop contracts as quickly as possible.

5 Small Business Lessons from the 2020 Oil Price Crash

So what does all this mean for small and medium-sized businesses? In this post, we’re going to take a look at five key points.

Lesson #1: Taxpayer-Backed Loans for SMBs Went to the Fossil Fuel Industry

One startling discovery that has emerged during the crisis is the way in which taxpayer-backed loans intended for SMBs have been funneled to big players in the oil industry. Texas company Battalion Oil, for example, received a $2.2 million relief loan from the US government despite having gone bankrupt twice in the last four years.

Understandably, people are angry, with many thinking that money allocated to struggling companies has instead been handed to already-floundering big businesses.

A review conducted by UK newspaper the Guardian in conjunction with investigative research group Documented shows that $113 million in loans meant to support small enterprises has been diverted to oil firms.

Lesson #2: High Risk Investment Isn’t for Everyone

Many non-professional investors were eager to profit from the volatility in the oil market.

But was it a good idea? Futures trading, which requires large amounts of knowledge at the best of times, became even riskier in the days and weeks after the crisis. And this applied just as much at a company level as it did at an individual one.

The problem wasn’t just the inherent instability of the oil market, which was arguably at its most chaotic. The main issue was that many of the long-term ramifications of the April crash hadn’t made themselves known. And the industry is still likely to see more bankruptcies even now. Countries with economies that rely heavily on oil, like Saudi Arabia and Russia, were left in pretty bad shape, situations further worsened by coronavirus.

Lesson #3: Falling Oil Prices Might Actually Be Good News for the Global Economy

Many small and medium businesses have been left wondering how the oil crash might impact the broader global economy and, as a consequence, their own trade.

Fortunately, it’s not all doom and gloom. Some commentators have suggested that low oil prices might be a good thing, especially in the short-term.

Lower import costs usually lead to faster economic growth, something which is sorely needed as the world emerges from the pandemic. What’s more, oil is inextricably interwoven into the global economy, which will likely mean a knock-on effect on the price of a range of goods.

It’s important to keep in mind that the longer-term outlook among traders is more positive, and futures contracts set to expire at future dates are being sold for higher prices.

Lesson #4: Diversified Small Company Assets Have Always Been a Good Investment Strategy

If, as a small or medium-sized business, you’re heavily invested in oil-related industries, now is a good time to diversify your portfolio.

Portfolio diversification of company and pension investments has always been prudent from a financial perspective. And if there’s one thing that coronavirus has shown, it’s that many supposedly safe investment opportunities carry much greater risk than previously thought.

A diverse portfolio is one of the best tools that companies have for limiting risk. Investing in a mix of assets, such as stocks, property, bonds, commodities, and so on, should be a priority as SMBs formulate contingency strategies moving forward.

Coronavirus has also reignited interest among consumers in the ethical integrity of the companies that they use, with the oil crash acting as a catalyst. Now is a good time to consider your value proposition in regards to your company assets.

Lesson #5: Even Negative-Value Oil Doesn’t Lead to Free Petrol

On a less serious note, many company owners and managers were expecting the oil crash to have a significant knock-on effect on the price of everyday items like petrol.

Consumer and business prices for oil-related products aren’t determined by the base price of a barrel of oil. There are other costs involved, including refining, distribution, packaging, etc. While slightly lower prices are likely, you shouldn’t count on pumping stations offering petrol for free just yet.

Conclusion

If there’s one thing that both coronavirus and the historic April oil crash have proven, it’s the fact that good financial management is essential to small and medium businesses. Many companies will shut down as a result of what’s happened over the last few months. And an even greater number will struggle to get back on their feet.

Contingency planning is the best way of preparing for unexpected crises. Companies that have built large reserves and a diverse investment portfolio are more likely to survive downturns, crashes, pandemics, and any other negative market-impacting events. What’s more, they’ll be better placed to take advantage of new opportunities when things return to normal.

5 Lessons a Small Business Owner Can Learn from the Downfall of Andrew Cuomo

An attorney with employment litigation experience has advice for small businesses after the downfall of Andrew Cuomo.

The former New York Governor resigned last month amid sexual harassment allegations.

“Times have changed,” writes Peter J. Glennon, founder of the Glennon Law Firm. “  “Boorish behavior may have been ignored in the past. However today you will have to answer for engaging in behavior that harasses or discriminates, especially against women.  They will no longer tolerate it.”

Business Lessons from Downfall of Andrew Cuomo

To that end, he’s put together some lessons small businesses should be aware of.

Lesson 1: Take Social Media Complaints Seriously

First, Glennon points to the advent of social media. He says that medium allows more stories to be shared. And more people who are being discriminated against or harassed to find strength in numbers.

“In many ways, social media is the new public square.”

He says there’s a kind of domino effect highlighting harassment. Prior to platforms like Twitter, beleaguered women told family members or close friends, but they could feel alone in the workplace.

“But you can read on social media that other women are being harassed. Whether that’s in the same company or by the same person, you may feel more like speaking out,” he says. “You may realize that it wasn’t just you or that it wasn’t a fluke event. You may mobilize support sympathetic to your cause.”

That means any small businesses that sees a complaint posted online should take it seriously. However, Glennon says business owners shouldn’t directly respond to false online grievances. Those should be treated like a formal complaint instead.

“The business owner should first consult an experienced attorney, who can explain their legal and strategic options,” he says.

Lesson 2: Be Proactive

He also suggests that staying ahead of any issues is a three-pronged approach.

“The best way to be proactive is to be aware of laws.  Be courteous to all employees, and ensure proper training, at least annually.”

And that also means steering away from illegal or disrespectful behaviors.

“ For example,  don’t start monitoring your employee’s social media. If a complaint is made and brought to your attention, then address it through your policies.

Lesson 3: Have The Right Experts Onboard

Keeping pace of the  harassment landscape is important too. That means having a good relationship with an employment attorney and/or an HR professional. This cost can save your business money in the long run.

Glennon explains:

“The expense of having professional advisors can be greatly less than the costs of violating the laws.”

Lesson 4: Be Aware of The Changing Standards

Legal standards have changed in places like New York State. Victims no longer have to prove the harassment was severe. The standard doesn’t compare one individual to other employees. New laws focus on the behavior itself.

In New York State, the law also extends beyond employees to vendors and contractors who work with the small business. All companies need to be aware of any changes that affect them regardless of their location.

Lesson 5: Know How The Media Has Changed

“Today’s media, following the #MeToo movement, is  more likely to believe allegations and to pursue a story,” Glennon says.

And small businesses need to be aware of the big difference between the courtroom and the online world.

“With social and other alternative media, a single allegation against a small business may have a greater impact on the business and its reputation.

“The law may hold a person innocent until proven guilty. But the media and society may view things differently today. And once allegations are out on the Internet, it is near impossible to remove them.”

Facebook Creator App Offers Small Businesses New Video Options

With video now the clear winner in customer engagement, Facebook (NASDAQ:FB) has just announced new tools for the creator community. This includes an app to manage the presence of creators on Facebook and a site where they can access resources to improve their skills and knowledge base.

Up until now YouTube has strongly dominated this segment, and no one really has attempted to compete with it. But in the past year, YouTube made changes to its monetization policies, which rubbed many creators the wrong way.

With two plus billion users in its platform, Facebook may realistically be able to come in, compete, and even challenge YouTube’s dominance. For small businesses, this means another platform they can use to easily create and upload videos for their audiences.

Chris Hatfield, Product Manager of Video at Facebook, said in the company’s news blog, “On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.” 

The Facebook Creator App

Described as a one-stop shop for creators, users can connect with communities on Facebook by making original videos and go live with exclusive features from their mobile device. The tools include Live Creative Kit, Community Tab, Camera & Stories, and Insights.

These tools have all the imaging  tools you need to create and connect with your audience. After you make your video, the analytics in Insights lets you see how users are engaging with it. It provides data about your Page, videos and fans. 

A New Website for Resources

The new website, called Facebook for Creators shows you how to make quality videos by learning new skills and techniques. You’ll even find a page with answers to common creator-specific questions.

Facebook has also created a community in which users can get early access to new features and tools. You can join the community here.

Video and the Small Business

Video has become one of the most effective modes of marketing in today’s digital world. Access to smartphones and broadband wireless now makes it possible for users to consume video from virtually anywhere.

According to stats highlighted by Wordstream, 87 percent of online marketers use video content and more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. Video is the future of the digital ecosystem.

If as a small business you’re not using video to engage with your customers, you are going to be left behind by your competition. Whether you use Facebook or another platform, there is nothing stopping you from creating personalized videos.

What is Facebook Creator Studio and How to Use it for Business

Most businesses these days are on Facebook in one way or another, but not every business uses the Facebook Creator Studio function.

And if you’re among those businesses, you could be missing out on the opportunity to have your content reach a wider audience on Facebook and Instagram. Read on to learn more.

What is Creator Studio for Facebook?

Facebook’s Creator Studio is a dashboard that lets content creators and people engaged in Facebook marketing manage their Facebook pages and/or Instagram content at no cost. And if you manage social media for more than one business, it lets you view all your pages in one place.

It lets creators monetize their online creations and helps facilitate collaborations between brands and influencers, offering creative tools such as scheduling, community management, and social media analytics.

In this guide, we’ll look at how you can get started with using Facebook Creator Studio and explore some of the features that can benefit you and your marketing efforts and/or content creation.

Getting Started with Facebook Creator Studio

If you manage a Facebook page, you can access Creator Studio simply by going to business.facebook.com/CreatorStudio.

According to Facebook, anyone who manages a page is eligible to use Creator Studio. The Facebook pages and Instagram account you’ll have access to will depend on your page role and the accounts linked to the page. In addition, your page role will determine the information you see and the action you can take on that page and its linked Instagram account.

If it seems like you’re missing or can’t access some sections of Creator Studio, it could be because your pages aren’t eligible for you haven’t signed up for certain features. To find out if you’re eligible for features like in-stream ads, Facebook recommends following the instructions in those sections.

Creating a New Post

Creator Studio allows you to compose, post and upload all of your content to Facebook. There are a few different ways to make this happen.

Option 1: Create a post

In this option, you’ll start by selecting “create post.” Once that’s done, you’ll need to choose what to post. “Create post” lets you publish non-video content, “Publish across pages” will cross-post and publish a video, and “Go Live” lets you start a broadcast. From there, you’ll choose a page to post to, compose the post, and choose “Publish.”

Option 2: Post something

Begin by selecting the “Post something” function and picking the account to which you wish to post. Then simply choose the type of post you’re going to publish, compose, and publish.

Option 3: Upload a video

Start by selecting the button to upload a video From there you can choose to upload one video, multiple videos, or post a video across multiple pages. Select your video file or files, choose where you want to post them and add details. This can include things like edit video titles, description, or distribution settings. After that, you’re ready to publish.

Amazing Creator Studio Features that Can Benefit Your Business

Managing just one Facebook page for your business can feel like a juggling act. Add a few other accounts and it’s like you’re juggling knives.

Creator Studio can ease some of that stress, with tools that allow you to bulk upload content, see all your posts in one place, and add music and sound effects to your videos. Read on to learn more about the Creator Studio features that can help your business.

Bulk Upload Multiple Videos

Available on any page where you’re the administrator, this bulk upload feature adds greater efficiency to your job, allowing you to do things such as put your entire back catalog of videos onto your page or add a whole series of videos.

Just choose the “Upload Video” option on the home tab, and pick “Multiple Videos” from the dropdown menu. From then, select the file from the video playlists you want to open and the page to which you want to post them. Once uploaded, you’ll have the option to edit the video and add details before publishing.

Manage Multiple Pages

Are you in charge of managing more than one social media account? The Page Collection in Creator Studio helps you keep track of the information on all your Facebook pages and your Instagram feed.

You can create a Page Collection by clicking the cluster of Pages option in Creator Studio, then clicking “Create Collections.” Give the collection a name, click the pages you wish to add and then save.

You can now find and select your collection at the top of your screen in sections throughout Creator Studio.

Gain Audience Insights and Track Performance of Your Facebook Page

The Insights tab in Creator Studio lets you gain more knowledge about your content, your pages and how much money they are generating.

You can get an overview of how your pages are performing, whether you want to see the metrics on a specific post, gauge your net followers, examine your video performance, or see how much you’re earning from live-stream ads.

Make Use of the Brand Collabs Manager

The Brand Collabs Manager helps you get discovered by companies offering paid partnerships, allowing you to boost your earning potential while on Facebook. You can connect with brands and collaborate with them

To qualify to use this service, you must:

  • Be an administrator for the page you’re submitting
  • Be in a country that qualifies for the program
  • Adhere to the policies for branded Facebook content, which bar thigns like banner ads or roll ads
  • Meet Facebook’s partner monetization policies
  • Have 1,000 or more followers and either 15,000 post engagements in the last 60 days, 18,000 minutes viewed in the last 60 days or 30,000 one-minute views for three-minute videos within the last 60 days.

Set-Up Automated Responses on Your Facebook Pages and Instagram Accounts

It can be difficult to respond to every comment on your Facebook page or Instagram comments. This is where automated responses can help.

By setting up this feature through Facebook Messenger, you can save time by greeting people after they first say hello, respond to common questions and create custom messages for people looking for your location or contact info.

Schedule Posts in Bulk

Do you want to wish your customers a Happy New Year without having to be online or scramble to find your mobile device on January 1? Creator Studio can help. Among the Creator Studio Features is the ability to schedule posts in advance.

Just determine the date and time you want to publish content, click the arrow next to “Publish” and hit “Schedule.” You’ll find all your scheduled posts in the “Scheduled” tab inside your content library, along with other post status listings.

You can also reschedule posts if you determine that you’ve set something to be published at a time when your audience won’t be as engaged, and figure out which times to effectively post content.

View Your Content Libary

With the Creator Studio content library, you can see all of your content, both published and scheduled, in a single place, as well as look at insights into each post. There’s a search bar to help you find what you’re looking for quickly, but you can also organize the content library using filters (“archived,” “published,” etc.) or by date.

Not only does this tool help you manage your Facebook content and save posts for later, but you’ll also have a better idea of what posts or types of posts are performing well and what types aren’t connecting with your audience.

Handle Community Management

Whether you’re posting a host of content to one page or trying to manage multiple Facebook pages, it can be tough keeping track of your messaging and the conversations on your pages.

Creator Studio’s inbox helps you ease some of that burden by bringing together messaging, commenting, and other aspects of audience engagement.

You’ll be able to view Facebook and Instagram post comments, along with messages from both apps, all in one place. This can let you spend more time interacting with your audience and focusing on Facebook marketing and less time switching from app to app or page to page.

Download Free Music to Improve Your Posts

Creator Studio’s Sound Collection feature lets you access free, legal music and sound effects that you can add to the video content you post on Facebook. The tracks tab lets you explore musical options, whole the sound effects tab lets you add effects to your video.

This feature is only accessible from computers. It lets you add, mix and edit your downloaded tracks into your videos, letting you make your videos more interesting and vibrant.

Explore the Rights Manager

Rights manager is a great tool for people looking to control when, where, and how their content gets shared on Facebook or their Instagram feed posts.

Once you’ve added your content to a reference library, Rights Manager will hunt for content on Facebook or Instagram that matches yours. If they find a match, you can choose to monitor it, block it, or attribute it to you using an ownership link.

Check Out Other Notable Features

These are just a few of the Facebook Creator Studio features. New features are being added constantly, so it’s hard to list all the tools Creator Studio offers. But some of the more useful ones include:

  • Inbox+ – The Inbox tab lets you interact with the direct messages you get on your Facebook pages and Instagram accounts. The Inbox keeps all these interactions in a single place and lets you use the dashboard to reply to comments and messages, marking conversations as “done,” “unread,” etc. to help manage your workload.
  • Insights – This advanced Insights feature is where you’ll find all the details about your Facebook performance. It’s a pretty important tool in the face of the end of Facebook Analytics. The Insights section is divided into four categories — Pages, Stories, Videos, and Instant Articles. From there, you can go deeper to discover advanced insights into things like audience retention.
  • Monetization – This section includes a wealth of tools for monetization, along with the ability to keep track of your earnings and manage the payout settings. Some monetization tools include instant articles, fan subscriptions, paid online events, and in-stream ads for on-demand.

Facebook Creator Studio vs. Facebook for Creators: Compare and Contrast

Launched in 2017, Facebook for Creators is a one-stop shop for content creators. It allows users to connect with communities by producing videos or live broadcasts. Tools included in this Facebook video creator platform include insights, camera and Facebook stories, a live create kit, and the community tab.

These tools have everything you need to post video and connect with your audience, with analytics tools to let you know how your posts are performing. But it doesn’t contain all of the Creator Studio advanced settings we’ve mentioned, nor does it allow you to manage all your pages or Facebook and Instagram accounts all in one place.

Is Facebook Creator Studio free?

While there are some requirements for accessing Creator Studio, the platform is free to use, and its app is free to download.

How do I get to Creator Studio on Facebook?

Simply visit business.facebook.com/creatorstudio to get started on managing all your pages. You’ll need your own Facebook account, as well as your own page. Administrators can provide access to a page, or you can create pages on your own.

Can I use Creator Studio for Instagram?

In addition to its Facebook-related tools, Creator Studio brings you the ability to manage Instagram posts, Carousel posts and Instagram video with a host of creative tools.

From the Creator Studio homepage, simply click on the Instagram icon at the top of the page to switch from Facebook to Instagram. Once you’ve connected, you can access all of your Instagram content, see how each post is performing, keep on top of fan subscriptions and reach out to your top followers.

If you have more than one Instagram account, Creator Studio can help you manage them from one convenient place.

Is Facebook Creator Studio only for videos?

While there are useful tools for video in Facebook Creator Studio, such as video editing tools like Sound Collection, don’t think of this service as something that’s only for video.

Even if you’re not creating much video content for your business, Creator Studio still offers all the useful tools we’ve mentioned, such as Insights and Monetization, to help publishers manage all their pages in one place. The Creator Studio page includes several helpful links, with new features being added regularly.

Is there a Facebook Creator Studio app?

Facebook Creator Studio does have an app, available on both Apple’s app store, where it is compatible with both iPhones and iPads. There is also a version fo Google users, available on Google’s Play Store.

How to Create a Facebook Contest that Grows Engagement and Audience

With close to 3 billion active monthly users, Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms.

While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. One Facebook marketing feature in particular that yields a good return is the Facebook contest feature.

Facebook contests are an excellent way to grow your audience and drive engagement.

Why Should You Create a Facebook Contest?

Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Here are a few reasons why you should consider creating a Facebook contest:

1. Extend Your Reach and Increase Followers

 

One of the most significant benefits you’ll reap from running Facebook contests is that they’re an excellent way of extending your reach. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. With the extended reach comes the added benefit of you gaining more followers.

2. Increase Brand Awareness

Another reason you must incorporate Facebook contests in your social media marketing strategy is that they are a great way to increase brand awareness. Whether you promote your Facebook contest organically, use paid promotion, or both it’s inevitable that you’ll reach people you couldn’t have otherwise reached. As a result, more people will become aware of your brand and product.

3. Get More Engagement

Facebook contests get more engagement than average posts for the simple reason that they’re a much-loved form of interactive content. People prefer interactive content over static content with 66 percent of marketers citing increased engagement rates after employing interactive content in their campaigns.

4. Provides a Data Collection Avenue

Effective marketing campaigns are data-driven. That’s because data enables you to gain a better understanding of your target audience, allowing you to create more personalized campaigns.

Running a Facebook contest is helpful in this regard as it provides an opportunity to collect data about your audience. Whether the contest is in the form of a quiz or simply an engagement-based contest, you still come out with a goldmine of data at the end of the day.

With these and more benefits, there’s no reason why you should ignore Facebook contests. They’re an excellent way to drive engagement and build an active audience for your business. Of course, they’re also an excellent way to raise brand and product awareness and thus drive sales.

How to Create an Effective Facebook Contest

Now that you’ve seen the value of Facebook contests, let’s quickly dive into how to create an effective one. Not all Facebook contests are created equal. Knowing how to create one that your audience will participate in is essential to the success of your campaign. Here are a few pointers to help you:

1. Determine Your Goals and How to Measure Results

The first step to creating an effective Facebook contest is to define your goals for the contest.

What do you want to achieve with your Facebook contest?

You can achieve a lot of business and marketing goals with a contest, a few of which can include:

  • market research
  • brand awareness
  • data collection
  • crowdsourcing product development
  • launch a new product
  • build an email list
  • drive sales
  • gather user-generated content

Determining the goal of your contest is essential as it will help you design one that’s best suited to help you succeed. It also helps you know which key performance indicators (KPIs) you should use to measure your contest’s success. Examples of KPIs you can use include:

  • number of participants
  • likes
  • shares
  • new followers gained
  • number of clicks on your contest
  • email sign-ups
  • reach

With your goals and KPIs determined, you’re ready to start designing your Facebook contest.

2. Select the Type of Contest You Want to Run

You’ve determined the reason for running a Facebook contest. Now the next step is to choose the type of Facebook contest that will help you achieve said goals. There are three main types of contests you can run on Facebook:

Giveaways

These are the simplest Facebook contest type and, as the name suggests, involve giving away a prize to the lucky participant(s) who enter the contest. Most giveaway contests require a participant to engage with a post (like, comment, or share) to enter.

Photo Contests

Photo contests are an excellent way of driving engagement and collecting user-generated content for your other marketing efforts. These usually involve picking a theme for your contest and asking your audience to post photos (preferably while using your product) in line with that theme.

Referral Promotions

Referral promotions require a bit more work to design and manage but they’re one of the best ways to generate leads for your business. Participants have to share (or refer) your contest with a friend or people in their network to enter the contest.

An effective Facebook contest aligns your marketing goals with the right type of content. To aid your decision, you must understand your audience and the type of contests they prefer.

3. Determine the Contest Rules and How You’ll Run It

Every contest needs rules to govern how participants enter. As you design your Facebook contest, you must pay careful attention to how you determine yours.

Determine the rules of your Facebook contest and make them clear to participants.

For example:

  • What actions must participants take to enter?
  • Will you allow multiple entries?
  • Is the contest open to all countries?
  • What can constitute grounds for disqualification?
  • Are there any age restrictions?

Remember, you’re not running a contest just for the fun of it. You’re running your contest to benefit your business. As such, the rules you set for your contest must help you with that. They must be aligned with your goals.

The rules of your Facebook contest will also determine how you will run it and the kind of data you will collect. Examples of how you could run your contest include:

  • Designing a funnel that requires participants to submit their email addresses or other data.
  • Using a Facebook messenger bot to lead users to an opt-in page where they perform the required action to enter the contest.
  • Using engagement as a means to declare their participation in your contest. This could be anything from tagging friends to following your account and everything in between.

Besides setting rules for entering the contest, you must also determine how the winning participants will redeem their prize.

4. Choose the Right Prize

One of the fundamental pillars of an effective Facebook contest is the prize you’re offering. Hallmarks of the perfect prize include:

  • Personalized. Your offer must be something that your target audience is interested in. It must not appeal to people who aren’t your target audience.
  • Product-related. To ensure your contest helps boost your business, your prize must be tied to your core business. For example, if you’re a dentist, offering cutlery as a prize won’t help you reach your ideal customer.
  • Pain point specific. Understand your ideal customer’s pain points and tailor an offer designed to address one of them. Doing so will help direct participants to your other product offerings.

Choosing the right prize for your contest is crucial to ensuring higher engagement rates. It also ensures most participants fit your ideal customer profile (ICP).

5. Design Your Facebook Contest Page

With so much content being published on Facebook, it can be easy for people to miss your contest as they scroll through their feeds.

To improve the chances of your contest being seen, your design must be optimized for visibility. Here are a few tips to help you do that:

Write an Attention-grabbing Headline

The headline is the first thing users will see. Make it stand out by using descriptive language. Also, ensure it paints a picture of the benefits of winning the prize.

Invest In Professional Images

Invest in professional eye-catching images. Images play a great role in stopping users from scrolling. They’re also helpful in quickly conveying your message.

Write a Brief but Detailed Description

Give users all the information they need to get excited about the contest. Your description must also explain how to enter the contest. The best way to format your description is to use bullet points.

Use a Simple Form

Make it as easy as possible for your interested parties to enter your contest. If you’re using forms, make them simple—don’t ask for too much information. Complicating the sign-up form will negatively impact your conversions. The only exception to this rule is if you’re offering a huge prize that’s worth the effort.

Design a Prominent Call-to-action

Your call-to-action (CTA) must not only be prominent but it must be clear what the next step to be taken is.

Besides these best practices for designing an effective Facebook contest page, you can also consider other optimization options. A typical example would be to use a countdown timer to add urgency.

6. Promote Your Contest

Your Facebook contest’s main goal is to grow your audience and increase engagement with your brand. To do that, it must reach as wide of an audience as possible.

That’s why part of your Facebook contest creation process must include a promotion strategy.

Increase your reach by promoting your Facebook contest.

A few Facebook content promotion tips you can employ include:

  • Paid ads: Organic reach can only get you so far. To reach a wider audience, leverage Facebook ads to promote your contest. You can also use retargeting to advertise your contest to people who’ve viewed your content.
  • Share it with your email list: Promote your Facebook contest to your email list to ensure maximum participation. It also helps you keep your subscribers engaged.
  • Spread the word on other social media channels: Leverage your other social media platforms to spread the word about your contest.

With your contest in front of the right audience, you can expect high participation rates.

7. Choose and Announce the Winner

All good things come to an end, including your exciting Facebook contest. You need to wrap it up by picking and announcing the winner. You have two options when it comes to picking a winner:

  • Randomly picking a name: Randomly picking a name is the best way as it’s impartial. Use tools like Random Name Picker or Comment Picker to make it easy.
  • Selecting the best candidate: This works best if you set specific criteria for your contest. However, make sure to explain how you came up with the winner and why.

Once you’ve picked your winner, you must announce them on your Facebook business page and other channels you promoted the contest on. Bonus points if you can make it a Facebook Live event.

8. Follow Up After the Contest

Picking the winner of your Facebook contest is not the end game. The end game is growing your business. That’s why you must have a follow-up strategy. One of the best ways to do this is to send out an email to participants offering them a discount on your products as an appreciation for participating in your contest. Nurture a relationship with the people who participate in your contest and you’ll be able to turn them into loyal customers.

Facebook Contest: FAQs

How do I increase engagement on my Facebook contest?

People love personalized content. To increase participation, ensure you know your target audience and create a contest tailored to them.

How do I know if my Facebook contest is a success?

Always set goals for your contests and determine the KPIs you’ll use to gauge the effectiveness of your contests.

Are Facebook contests worth the effort?

Executed well, a Facebook contest is a cost-effective way to achieve many business and marketing goals. Yes, they’re definitely worth it.

How can I ensure my Facebook contest reaches a large audience?

Promoting your Facebook contest is a critical part of running a successful contest. Make sure to promote it on all your other channels and platforms.

Facebook Contest Conclusion

Looking for interactive content that will help you grow your audience and drive engagement with your brand?

Then you must consider running a Facebook contest. With added benefits like lead generation, a boost in sales, and much more, including them in your online marketing strategy is a no-brainer.

Executed well, your Facebook contest is an excellent way of getting ahead of your competition.